The refreshed elements are designed to echo the energy of Free Fire’s evolving community while celebrating the competitive, free-spirited, lively, expressive, and inclusive spirits that our community has been bringing to Free Fire for close to five years since its launch.įlatter, simpler, yet more modern. Free Fire is evolving to better reflect “BATTLE IN STYLE” – the brand’s core value at its heart - by refreshing its entire brand visual identity, including new logos and icons, and by introducing a set of customized brand fonts called “Garena Free Fire”.